Great news today from ABCe… year-on-year we’ve increased traffic to heraldscotland.com by over 60%. That’s a massive boost, especially for a site that was already attracting over 550,000 unique users per month. The new figure of 893,000 puts us second top of all UK regional newspapers in terms of growth.
I’m particularly pleased with the result since the single biggest change between the 2009 and 2010 audits was the introduction of our all-new site, based on the Polopoly publishing system. I was involved in the spec, design and build of that new site – plus the mamoth task of importing nearly 1m archive articles. A lot of effort was put into both the SEO of the site and the opportunities for social media through Facebook and Twitter.
It all appears to have been worth it though – traffic moved onto a steady positive incline throughout 2010 and had nearly doubled between the start and end of the year.
It will be interesting to see what 2011 brings, especially as much of the responsibility for the site moves to the s1 team.